Rashid
CV
Kuala Lumpur, Malaysia

Mohammad Rashid bin Abdullah

Data Analyst • Web Developer • SEO Specialist

SEO, Data Analytics, and Web Development specialist with a Business Administration background. Experienced in boosting organic growth, delivering insights with SQL, Power BI, Tableau, and Python, and building responsive websites that drive business success.

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Portrait of Rashid

Experience

Recent roles and impact

SEO Lead — Britannia Language Centre

Kuala Lumpur • Mar 2025 – Present
  • Drive online visibility and student recruitment through advanced SEO strategies.
  • Lead keyword research, on-page & off-page optimization, content planning, and technical SEO improvements.
  • Oversee analytics tracking and performance reporting to boost search rankings and organic traffic.
  • Strengthen digital presence in a competitive education market.

Junior Data Analyst — MA Insights

Remote (Doha) • Aug 2024 – Mar 2025
  • Analyzed large datasets to uncover actionable insights supporting strategic decision-making.
  • Built interactive dashboards and reports using Power BI and Tableau to visualize KPIs and performance metrics.
  • Conducted data cleaning, transformation, and validation, improving reporting accuracy and reliability.
  • Collaborated with cross-functional teams to define KPIs, perform statistical analysis, and provide recommendations.

SEO Specialist — Suave Designs

Kuala Lumpur • Feb 2024 – Aug 2024
  • Conducted keyword research and developed SEO strategies, improving rankings and organic traffic.
  • Executed on-page and off-page optimization, including SEO-friendly content creation.
  • Monitored performance via Google Analytics and Search Console, driving continuous improvement.
  • Collaborated with clients to align SEO initiatives with business objectives, boosting conversions.

Freelance Web Developer

Remote • Jan 2023 – Present
  • Designed, developed, and maintained responsive websites optimized for SEO and performance.
  • Implemented interactive features with JavaScript, SQL integration, and WordPress optimization.
  • Enhanced site performance with faster load times and improved rankings.
  • Delivered tailored solutions aligned with client goals, ensuring accessibility and best practices.

Featured Projects

Selected work across data, web, and marketing

ERP Webstore for RIWEI Marketing (SiteGiant)

May 2025

Shipped a full e‑commerce store in ~2–3 weeks: custom layouts/banners, policy pages, shipping/payment setup, GA integration, sitemap, and store settings.

E‑commerceGASiteGiant

HabitFlow — Task & Habit Tracker

Python / Flask / SQLite

Authentication, task CRUD, calendar visualisation; pandas processing; Bootstrap UI; automated progress notifications.

FlaskSQLitepandas

Cyclistic Bike‑Share Case Study

SQL • Excel • Tableau

End‑to‑end cleaning, analysis, and Tableau dashboard. Add link

TableauSQLAnalytics

Data Analytics & Infrastructure (MA Insights)

Power BI

Data infrastructure + custom Power BI dashboards for Yayasan Tujuh Bulir Global; insights for operations and finance.

Power BIData ModellingStakeholder

Marketing Analytics Report (University)

SQL • GA

Analysed marketing trends using SQL & Google Analytics to lift engagement and inform campaign planning.

Google AnalyticsSQLReporting

Skills

What I work with day‑to‑day

Analytics & Visualisation

Power BITableauExcel (Advanced)Google Analytics

Database & Programming

SQLJavaJavaScriptPython

Design & Development

WordPressFigmaAdobe PS/AI/PR

Marketing & Platforms

SEOSocial MediaE‑commerceMeta Business SuiteTikTok AdsCanva

Tools

Microsoft OfficeGoogle Workspace

Soft Skills

Data InterpretationBusiness AnalysisKPI ReportingProject Co‑ordinationLeadershipCommunicationCritical Thinking

Education & Certifications

Grounded in business, refined in data

BBA (Hons), Minor in Information Systems — IIUM

2020 – 2025 • Dean’s List

Relevant coursework: Strategic Management; Marketing Principles & Analytics; Organisational Behaviour; Business Intelligence & Reporting; Financial Management; Project Management; Leadership & Entrepreneurship.

Certifications

  • Google Data Analytics Professional Certificate (Coursera)
  • Career Essentials in Business Analysis (Microsoft × LinkedIn)
  • Career Essentials in Data Analysis (Microsoft × LinkedIn)
  • Data Visualisation using D3.js & Chart.js (freeCodeCamp)
  • Learning Excel: Data Analysis (LinkedIn Learning)

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Testimonials

What collaborators say

“Rashid shipped our SiteGiant store in record time and set up analytics properly. His attention to detail saved us countless back‑and‑forths.”

Marketing Director, RIWEI Marketing

“The Power BI dashboards were clear, reliable, and easy to brief from. Rashid’s data cleaning improved our weekly reporting considerably.”

Project Manager, MA Insights

“Solid SEO foundations and thoughtful content tweaks—traffic grew steadily and conversions followed. Professional and proactive.”

Founder, Suave Designs

Contact

Let’s build something useful

📍 Kuala Lumpur, Malaysia 📞 +60 11‑1530 1464 ✉️ rasyidbejay@gmail.com
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