Mohammad Rashid Abdullah

Mohammad Rashid Abdullah

Data Analyst • Web Developer • SEO Specialist

"Turning data into insights, websites into experiences, and strategies into growth. I blend data analytics, SEO, and development to drive smart decisions and digital impact."

View Projects Download CV

About Me

Who I Am

I'm a graduate of BBA (Minor in Information Systems) at IIUM with a focus on data analytics and SEO.

At MA Insights, I built dashboards and streamlined reporting systems for data-driven decision-making.

I also specialise in technical SEO, helping websites rank better and grow organically. I enjoy building digital solutions and mentoring junior developers.

Key Highlights

Bachelor of Business Administration

IIUM (2020–2025)

Data Analyst

MA Insights (2024-2025)

SEO Specialist

Freelance Projects (3+ years)

Freelance Developer

5+ years experience

My Resume

Download Full CV

Education

Bachelor of Business Administration (Hons), Minor in Information Systems

International Islamic University Malaysia (IIUM)

2020 - 2025

Dean’s List recipient. Coursework: Business Intelligence, Project Management, Marketing Analytics, and Strategic Management.

Experience

Junior Data Analyst

MA Insights

Jul 2024 – Feb 2025

  • Created Power BI and Tableau dashboards for KPI visualization
  • Performed business data analysis to generate actionable insights
  • Managed SQL & Excel workflows, improving reporting by 20%
  • Handled technical and admin coordination for smooth project delivery

SEO Specialist

Suave Designs

Feb 2024 – Apr 2024

  • Increased organic traffic by 30% through SEO strategy & audit
  • Reduced bounce rate by 20% with content and UX optimization
  • Monitored SEO KPIs via Google Analytics & Search Console

Freelance Web Developer

Self-Employed

Jan 2023 – Present

  • Built and maintained modern websites with SEO optimization
  • Delivered responsive, fast-loading, user-centric web solutions

Certifications

Google Data Analytics Professional Certificate

Coursera • Mar 2025

Career Essentials in Business Analysis

Microsoft x LinkedIn • 2023

Career Essentials in Data Analysis

Microsoft x LinkedIn • 2023

Data Visualization – D3.js & Chart.js

FreeCodeCamp • 2023

Learning Excel: Data Analysis

LinkedIn Learning • 2023

Verified Credential

Google Data Analytics Certificate

Featured Projects

Cyclistic Bike-Share Case Study

Analyzed 12 months of bike-share data to identify trends and recommend marketing strategies.

R Tableau SQL
Code Live

HR Analytics Dashboard

Interactive Power BI dashboard tracking employee performance, attrition, and satisfaction metrics.

Power BI DAX Excel
Code Live

SEO Optimization for Scrub Squad

Comprehensive SEO strategy implementation for cleaning service company, increasing organic traffic by 120%.

SEO Google Analytics SEMrush
Case Study

Roast & Toast Website Dev

Custom WordPress theme development for local coffee shop with online ordering system.

WordPress PHP WooCommerce
Visit Site

Digital Nex Fintech Web Project

Financial technology platform with interactive data visualization and secure user dashboard.

React Node.js MongoDB
Code Demo

E-commerce Sales Analysis

Python script for analyzing and visualizing sales trends from multiple e-commerce platforms.

Python Pandas Matplotlib
Code Report
View All Projects on GitHub

Skills & Expertise

Technical Skills

Data Analysis

SQL Python R Power BI Tableau Excel

Web Development

HTML/CSS JavaScript PHP WordPress React Node.js

Marketing Skills

Digital Marketing

SEO SEM Google Analytics Google Ads Social Media Content Marketing

Tools

SEMrush Ahrefs Google Search Console Canva CapCut SiteGiant

Soft Skills

Professional

Communication Problem Solving Teamwork Adaptability Time Management Leadership

Languages

English (Fluent) Malay (Native) Arabic (Basic)

What People Say

RM

Rahman Mohd

Marketing Director, RIWEI

"Rashid's SEO strategies transformed our digital presence. Within 3 months, our organic traffic increased by 120% and conversion rates improved significantly. His data-driven approach to marketing is exceptional."

AS

Ahmad Syafiq

CEO, MA Insights

"Working with Rashid on our analytics projects was a pleasure. He has an incredible ability to translate complex data into actionable business insights. His Power BI dashboards are both visually appealing and highly functional."

SS

Sarah Salleh

Owner, Scrub Squad

"Rashid completely revamped our website and SEO strategy. Not only does our site look modern and professional, but we're now ranking for all our target keywords. His communication throughout the project was excellent."

RT

Roast & Toast

Coffee Shop

"The website Rashid built for us has been a game-changer. Online orders increased by 200% in the first month. He was patient with our many requests and delivered beyond our expectations. Highly recommended!"

Get In Touch

Contact Information

Feel free to reach out for collaborations, job opportunities, or just to say hello!

Location

Kuala Lumpur, Malaysia

Online Profiles

Send Me a Message